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It shows you don’t need to be overly creative to have a good-looking website. It’s OK to start with, as long as your website is easy to navigate—just like 100% Pure’s. Allbirds offers plenty of action shots of its shoes, in photos that give a feeling of motion. Everything from the name to the design of this ecommerce website is memorable. If you’re looking for how to design a website in a unique way, you can take some inspiration from The Horse’s amazing design.
Define your brand
She hopes to create content that helps people succeed on the web. When not writing, rearranging, or polishing sentences, she enjoys live music and overanalyzing movies. So, not only is having a mobile-friendly website crucial to improve your store’s UX, but it is also essential to boost the site’s SEO. Flyers sells CBD cocktails and shows its three products directly on the homepage.
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Getting professional images of all your products (and having images of your product from multiple different angles) goes a long way in building confidence and trust in your customers. If they feel confident that they know what they’re buying, they’re more likely to make a purchase. Above the fold, the company uses a fairly standard layout for an ecommerce site. But a few clicks and scrolls later, you’ll see a lot of unique elements. There are photos of vegetables (key ingredients in the brand’s product) floating throughout the site.
Best Instagram Captions to Boost Engagement and Branding

Not only does it ensure customers can find what they’re looking for quickly, but it also helps with search engine optimization (SEO). Your site should work well on computers and mobile devices alike. When someone visits your online store for the first time, they likely don’t know much about your brand, product quality, or reputation, specially if you are a small business. Promotions may make them consider you, but you have to earn their trust before they convert. Nowadays, it doesn’t require a ton of technical skills to build a website.
The Future of Site Design: How 5 Companies Make E-Commerce More Personal, Engaging, and Effective - Inc.
The Future of Site Design: How 5 Companies Make E-Commerce More Personal, Engaging, and Effective.
Posted: Fri, 11 Aug 2023 07:00:00 GMT [source]
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Thrill-seeking videos and uptempo rock music create an immersive experience that makes customers want to become trendsetters with the latest headphones. When adding new design elements, ensure they align with your customer’s preferences and don’t impede the buyer journey. Mollyjogger is a company that’s dedicated to products that support outdoor recreation. On this site, you’ll find leather goods, match sets, and a t-shirt to begin your adventure. And while all of these items may not naturally go together, on Mollyjogger, the display of products in a featured product section make it seem like they do.
Use color to your advantage
KITH’s catalog is big, but product categories are still presented in a way that lets you quickly explore and find what you’re looking for. Verve Coffee Roasters uses customer reviews to build trust throughout its ecommerce website. Artists wanting to sell their art online, should follow Fred Jourdain’s lead. The homepage lets the arts speak for itself, filling most of the page. You can also find interviews on the website and read more about the inner workings of how he creates his art. This content offers value to the customer with a subtle nudge to shop the artist’s works.
What is ecommerce website examples?
Additionally, you should consider their pricing and communication style to ensure they are a good fit for your business. Hiring a Shopify eCommerce agency can offer multiple benefits for your business. Our agency can help your business create a custom Shopify store that represents your brand and fulfills your specific needs. We can also provide guidance and support for optimizing your store for conversions, improving your search engine rankings, and ultimately increasing your overall sales and revenue.
WooCommerce Ecommerce Website Builder
These elements are vital for leaving a lasting impression and delivering a smooth shopping experience. Once you have the website ready, all you need to do is set up payment processing and list your products on the website to start selling. There is no need to wait for new employees, stockpile inventory or generate enough marketing buzz. If you have a lot of different products that your e-commerce store sells, it can be challenging to guide your visitors to the product(s) that they need. Home Science Tools solved this problem by displaying product categories and using custom elements like “Shop by Age”.

Squarespace Ecommerce Website Builder
Consider using a mix of channels, like SEO, social media, email marketing, PPC advertising, and affiliate marketing, to reach your ideal customers at different stages of their buying journey. Next, create a budget and resource model, estimating startup costs, ongoing expenses, and revenue projections. Allocate resources wisely, considering marketing initiatives, inventory management, and overhead expenses.
In-context photography sells an aspirational lifestyle—even if you don’t need a surfboard, you might be compelled to own a piece of the brand through t-shirts, accessories, wall art, and more. Personal Fav appeals to its target audience by using trendy color palettes and fonts, with provocative imagery. Clear top level navigation gets customers quickly to the brand’s mission and product pages.
You need high-quality images and help product information because customers can’t touch or try your products beforehand. The visuals will help people decide if they want to make a purchase. Use a combination of product images against a white background and lifestyle shots that show your product in use.
Apply a split-screen layout if you are promoting a few key products to quickly direct consumers to the relevant web pages. Sell online services effectively by making your site’s interface engaging using interactive elements like animations, movable objects, and GIFs. Luxury and classic brands should consider using serif fonts to convey sophistication and elegance. Also, integrate an interactive timeline to display the company history or project roadmap.
Duda equips users with effective SEO, 40+ payment providers, and mobile-friendly experience capabilities. GoDaddy has a beginner-friendly ecommerce website builder that uses Artificial Design Intelligence (ADI) to make creating your website easy and fast. Pixpa is an all-in-one website builder that serves as an excellent choice for building an online store.
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